ICYMI: Being Honest Will Make You Better at Sales
!['Speak Truth' spelled out in scrabble letters](https://www.cydcor.com/wp-content/uploads/2024/08/Screenshot-2024-08-29-at-6.59.25 PM.png)
Lots of people try to bend the truth to get ahead — but this is probably the worst way to build alasting career or business in sales. From embellishment and omission — to outright lies that completely misrepresent what’s being sold — we all know how frustrating it is to deal with a dishonest salesperson. That’s why honesty can make you far more successful in sales — because people will always choose to do long-term business with the person they […]