Our take on the the books we’re reading.
The Cydcor team decided to review Permission Marketing by Seth Godin Description of this book: Permission Marketing refers to what is now termed as “inbound marketing”, which is a way to build a business where customers are coming to you based on your presence, reputation and word of mouth. Sellers use permission marketing to get the right message to the right people in a way that is desirable to them, rather than blasting a ton of generic content to a […]
The Cydcor Community chose to review Don’t Sweat the Small Stuff by Dr. Richard Carlson as a great book for personal development and stress management. Description of this book: Dr. Richard Carlson has built a career on teaching people how to manage stress and let go of the minor pressures of a fast paced American lifestyle. This is the original in a series of books on making life happier and more manageable by not “sweating” the small stuff, and pointing […]
Description of this book: Cydcor knows Michael Porter has long been considered a top business expert and leader, and this book is his signature piece of work. Competitive Advantage is a model for creating and managing an enterprise successfully. Porter offers tools for analysis that are taught in MBA programs around the country. Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business. Cydcor recommends this book to leaders because: Tactics such […]
Cydcor Reviews The Everything Store: Jeff Bezos and the Age of Amazon Author: Brad Stone Description of this book: This book details the history of online retailer Amazon, which started as an Internet book delivery store and later became a corporation that sells everything from high-definition televisions to fresh vegetables. Written by Brad Stone, senior writer for Bloomberg Businessweek, the book details over 300 interviews with former employees of Amazon as well as family members of Bezos. Stone […]
To Sell Is Human: The Surprising Truth About Moving Others Cydcor team members recommend this refreshing look at what it means to sell in To Sell is Human. Author: Daniel H. Pink Description of this Book: Daniel Pink’s To Sell Is Human is about the art and science of selling, not only professionally but also in our personal lives. Selling is not just person going door-to-door selling products, or someone trying to make a commission quota. Everyone in society […]
Cydcor Reviews: Onward Author: Howard Schultz Reviewer: Gail Michalak, Cydcor VP of Marketing and Communications Description of this book: Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance. Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture. Onward explains Shultz’ decision to return to the […]
Tips for A Holiday Office Party Team member happiness and engagement is a priority at Cydcor (have you seen our Cydcor Harlem Shake video?). As office party experts, we wanted to share some tips to make your office party a success. Planning a holiday office party doesn’t have to be stressful. These suggestions could make your holiday party one of the best ever! Have food that everyone can enjoy. It can’t all be sweets. Have food that can accommodate all […]
Cydcor Reviews Platform by Michael Hyatt Platform: Get Noticed in a Noisy World By Michael Hyatt Review by: Gail Michalak Description of this book: Getting noticed is getting increasingly more difficult. The Internet has made is free and easy for anyone to fill the world with information. If you are a writer or a business owner, having a strategy to build and audience is key to sustaining income. Publishing executive Michael Hyatt explains how to create a compelling product and […]
Cydcor Reviews Talent Masters Cydcor review by: Gail Michalak, Chief Marketing Officer at Cydcor Book: Talent Masters by Bill Conaty and Ram Charan Description: This book is a description of how to judge exceptional talent within organizations and how to leverage that talent into success for the business. Bill Conaty has worked closely with legendary CEO Jack Welsh of General Electric and Ram Charan is a consultant that has worked for large corporations all over the world. Both authors contend […]
At Cydcor, we believe strongly in personal and professional development. We want our sales rock stars to move on to become management super stars. Part of our effort to do that is to provide advice and resources for team members to build their communication and leadership skills. We like to collect our favorite books that have inspired us to be better leaders and share them with you on our Cydcor Reviews website. Here’s a roundup of some of our favorite […]