Using Sales Power for Good: Cydcor on Fundraising

This week the team at Cydcor and its network of independent sales offices will launch the Day of Smiles campaign for Operation Smile.  Operation Smile is a nonprofit that provides cleft palate surgeries to children all over the world.  One in ten children globally are born with a cleft palate, and many of them do not survive past the age of one.  This summer, Cydcor and its sales network were able to a medical mission that would provide downs of surgeries to children in poor areas.  Last year, the company raised enough money to provide nearly 100 surgeries, and the goal is double this year.  The day of smiles campaign will last October 4th through the 6th, and the goal is to raise $150,000 by the end of the short campaign.  Here are our favorite tips on how to raise money for your cause:

1.  Ask everyone you know to support you.  Remember you friends want to help you out, and you may need to ask more than once.  Ask people directly, with a personal touch, rather than just posting about it online. It is more work to do it that way, but you will get better results.

2.  Do something fun!  At Cydcor, we held garage sales, casino nights, bowling tournaments and sold brown bag lunches to raise funds.  Plan a low cost event or something to sell that incentivizes people in your community.

3.  Do not stop sharing.  Share online, in your neighborhood, wear t-shirts, talk to everyone you meet.  Tell everyone you know all about your cause, and share facts and stories about why their donation would be helpful.  Know your cause well, and keep producing talking points to share with your network on and offline.

To learn more about Cydcor’s fundraising efforts, follow our event updates on Facebook, Twitter and Instagram with the hashtag #dayofsmiles.