ICYMI: Being Honest Will Make You Better at Sales

'Speak Truth' spelled out in scrabble letters — *Is there anything worse than a lying salesperson?*

Lots of people try to bend the truth to get ahead — but this is probably the worst way to build alasting career or business in sales.

From embellishment and omission — to outright lies that completely misrepresent what’s being sold — we all know how frustrating it is to deal with a dishonest salesperson. That’s why honesty can make you far more successful in sales — because people will always choose to do long-term business with the person they can trust.

And if you want more reasons why being 100% forthright is always the way to go…

Here are 7 Reasons Why Honesty is the Most Effective Sales Strategy