Tag: Cydcor Sales

September 29, 2010

The importance of customer loyalty

Sales is an extremely competitive industry with customer loyalty being the end goal. That’s why it so important to treat each interaction with a current or potential customer as an investment in that relationship. Did you know that 87% of customer said they would stop doing business with a company after a negative experience? And of those  84% said they would share their negative experience with others. On the other hand, 58% said they would recommend you to others after a positive […]

September 27, 2010

Doing Things Right or Doing the Right Things?

My son and I recently met Jerry Sanders, the founder of AMD – a computer chip manufacturer and one of the giants in the history of Silicon Valley. Jerry was telling us that people often confuse “doing things right” with “doing the right things.”  He said it was vital to “do the right things ” as doing the wrong things right ends in failure and burnout. Peter Drucker makes the same point in The Effective Executive.  So how do you […]

August 16, 2010

Cydcor Named San Fernando Valley’s 2010 ‘Best Places to Work’ for Third Year

We’re so happy to announce that we’ve made San Fernando Valley’s ‘Best Places to Work’ for the third year in a row. Cydcor was specifically recognized for a supportive work environment and culture, volunteer opportunities, quality and commitment of management, and benefits. The Business Journal and Best Companies Group worked together to identify and recognize area companies with a strong commitment to workplace excellence. Both publicly and privately held organizations were selected based on benefits, corporate philanthropy, policies, work-life balance, […]

August 6, 2010

Getting to know Gary Polson

The San Fernando Valley Business Journal recently sat down with our very own Gary Polson to discuss his role as CEO of Cydcor for nearly a decade now, what he thinks has contributed to Cydcor’s success as one of the best sales outsourcing companies in the world and what opportunities he sees in growing Cydcor. Read the full interview with Gary Polson here.

July 12, 2010

When the Game was Ours

One of the best books written by sports greats is When the Game was Ours by Larry Bird and Earvin Magic Johnson, with Jackie MacMullan. Larry Bird and Magic Johnson will always be linked as two competitors.  They are linked like Muhammad Ali versus Joe Frazier and Wilt Chamberlain versus Bill Russell.  They first competed against each other in the NCAA basketball championship, which has the highest ratings of viewers of any game in history.  They then competed against each […]

June 24, 2010

Case Study: Cydcor’s Outsourced Sales Solution

Sales & Marketing Management Magazine published a case study on Cydcor earlier this year that we wanted to share with you. Here’s a snippet from the article: Some 26,000 C-level officers and senior executives ranked Cydcor No. 1 in several key areas, including sales team outsourcing and sales support service, client satisfaction, and numerous performance categories (including vendor overall preference, training, trust, and reliability). Clearly, Cydcor is doing something right. The company’s sales network marshals approximately 200 offices in North America and […]

June 14, 2010

Wooden – A Lifetime of Observations and Reflections On and Off the Court

Coach Wooden is one of the great men of modern time who exemplified the balance of family, success and contribution. If you read any Coach Wooden book, this is the one I recommend. This easy-to-read book begins at his foundation: family, values and virtues and then discusses and offers wisdom on the topics of success, achievement, competition and leadership. I’ve pulled some of my favorite quotes from the book to share with you: “Being a role model is the most […]

May 28, 2010

What we can learn from Artest – Goat to Hero

Last night, in Game 5 of the Lakers vs. Suns, Ron Artest made a heroic shot with no time on the clock to win the game.  I was fortunate to be at the game and see this exciting play in person. Before that shot, Artest was the goat.  He had a horrible game.  With about 57 seconds left on the clock he made a bad decision in taking a shot and was booed by the crowd.  Phil Jackson, the Lakers […]

May 18, 2010

Cydcor Sales Teams Expand Retail Focus

We just announced our expansion into the retail industry. Cydcor will now be providing full service, seasonal support and niche product in-store marketing services. After engaging with Cydcor, territory management teams and retail product experts collaborate with client staff to identify objectives and expectations, and then create and implement scalable, custom programs that translate customer engagement and service into sales. Click here to read more about this announcement. Join our team!  Cydcor is recruiting talented salespeople to support new in-store […]

April 26, 2010

Making Mistakes

Making mistakes is all part of doing business.  Just ask Louis B. Mayer and Frank Capra. Mayer, who built one of the greatest Hollywood studios ever – Metro-Goldwyn Mayer (MGM) – turned down Walt Disney when the young, struggling Walt came to him with an idea of making a movie about a mouse.  Mayer said women were afraid of mice, and that no one would ever pay money to see a film about them. Frank Capra, the legendary movie director […]